![]() ![]() ![]() Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more. It allows you to easily connect your WordPress site with Google Analytics ( both Universal Analytics and GA4), so you can view all the data that matters most right in your WordPress dashboard. MonsterInsights is the best Google Analytics plugin for WordPress. If you’re a WordPress and Google Analytics user, MonsterInsights is a must-have plugin. So, it’s the tool you’re going to find the most resources for, and the most people who know how to use it.Ī drawback, though, is that Google is obviously a huge company, so you certainly can contact them, but you don’t get personalized support like some of the other tools on our list. Google Analytics is also the most widely used analytics tool out there. It’s constantly being improved and innovated on, it’s free, and there’s tons of information out there about how to use it (including on our own blog). While some people find success with other web analytics platforms, Google Analytics is always the one we recommend first. ![]() Of course, Google Analytics is in the top spot. We’ve tried out a whole bunch of web analytics platforms and tools and hand-picked the best, let’s check them out! 1. Top Web Analytics Tools to Use in 2023 MonsterInsights is the best WordPress Analytics plugin. ![]()
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