![]() ![]() I respected Blue Apron for introducing a new food option for customers, but I understood how economics would eventually work against the company. I was never a paid consultant for Blue Apron because my desire wasn't to make money off of the company my goal was to sincerely help the company realize where it was making mistakes in terms of strategy, operations and especially the supply chain. ![]() Executives and employees of Blue Apron began to reach out to me, seeking my advice on and off the record. ![]() After I wrote my article in 2017, I began speaking at conferences and participating in round table business discussions where I voiced my concerns about Blue Apron's operations, business model and future. ![]()
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